After a devastating surprise attack from Hamas on Saturday, October 7th at 6:30am, the State of Israel entered a state of war. We, at FRÉ, are a team of Israelis and internationals based in Tel Aviv, Israel. We are devastated by the loss of life we have seen, and pray for the healing of the wounded, and return of the hostages. Our hearts are with the people of Southern Israel who bear the brunt of the violence so far.

DONATING FUNDS TO ISRAELI VICTIMS OF WAR

To help the victims of war in Israel, FRÉ donates to Israel's National Emergency Fund established by JGive and leading Israeli public figures including Elyezer Shkedy - Former Air Force Commander, Chair of Committee, Ayala Procaccia - Former Supreme Court Justice, and Natan Sharansky - Former CEO of the Jewish Agency. As of November 21, FRÉ has donated $7129 dollars, and the FRÉ community has donated an additional $1,372, coming to a total of $8,501.

You can donate directly to Israel's National Emergency Fund. More than ever, Israel needs you!

In June donated 1% of our sales from Israeli Independence Day and 1% of sales from our Sarah & Ellie Zeiler Mother’s Day Boxes to NATAL (www.natal.org.il) to support victims of sexual violence on October 7. This came to a total of $2085.

In October, through the SMILE foundation, we donated to 30 families of soldiers in difficulty. Each family received a prepaid card of $54, to help them pay for their Rosh Hashanah dinner during this very difficult time. This comes to a total of $1,620.

From September 18-October 5 as part of our Rosh Hashanah campaign, we donated 1% of sales to Natal - Israel Trauma and Resiliency Center , to support the survivors of national trauma. Then, from October 6-15, we donated 5% of all sales. This comes to a total of $4,500.

In 2024, FRÉ donated to an open water commemorative swim event in honor of Capt. Yaron Chitiz, the son of open water swimmer Debi Chitiz, who fell in battle on 26.12.2023, a week before his 24th birthday. Upon his fall he was promoted to the rank of captain. The slogan that accompanies Yaroni's commemoration is: You will never walk alone, or in the case of the open water community: YOU WILL NEVER SWIM ALONE. The swim was a social (non-competitive) swim, and the spots were divided according to the swimming pace of the swimmers.

Product Donations to Women from the South & IDF Soldiers

We donate products to the victims of war.

• Together with Scientist, Skincare Expert and Influencer Dekel Vered Katz, @the_dekel, we donated 500 Deluxe Mini PROTECT ME Moisturizing Mineral SPFs to Israeli Defense Force soldiers. This comes to a total monetary value of 3500 USD.
• Together with Fitness Trainer & Adidas Athlete Karen Ann Gaiman, @karenann_gaiman, we donated 400 duos of I AM PURE Dual Facial Cleansing Bar and I AM LOVE Facial Illuminating Oil to women from the Southern Israeli communities of Sderot and Magen who have been evacuated to the Dead Sea area. This comes to a total monetary value of 26,800 USD.
  
  
  
• We donated 35 skincare kits to 35 women from Ashkelon who are currently serving in the Israeli Defense Forces. Each kit contained C ME Vitamin C Serum, DETOX ME Instant Clearing Mask, PROTECT ME SPF 30 Moisturizer and Deluxe Mini RECOVER ME Restorative Night Cream. This comes to a total monetary value of $6,230.
• On October 25, our team was grateful to meet survivors from the terror attack in Southern Israel on October 7, and hear their stories. Their honesty and hope in the face of darkness is an inspiration. We gave out 150 duos of I AM LOVE Illuminating Facial Oil and I AM JOY Toning Facial Mist. This comes to a total value of $10,500.
  
  
• We donated 18 units of DETOX ME Instant Clearing Mask to an female soldiers who train combat units. This comes to a total value of $882.
• We donated 56 units of PROTECT ME Moisturizing Mineral SPF to female soldiers at the air control unit base in Southern Israel. This comes to a total value of $1960.
• We gave 50 units of I AM LOVE and of DETOX ME to Daniel Greenberg @daniel_greenbergg to donate to war victims as part of her volunteering efforts. This comes to a total monetary value of $4,700.
• We donated 100 sets of 100% Organic Argan Oil, DETOX ME Instant Clearing Mask, Deluxe Mini RECOVER ME Night Cream and Deluxe Mini PROTECT ME SPF 30 to the residents evacuated from Kibbutz Mefalsim. This comes to a total monetary value of $10,000.
  
  
• We donated 50 units of PURIFY ME Hydrating Facial Cleanser as part of a gift package put together by James Richardson. This comes to a total monetary value of $1,450.
• We donated 15 units of PROTECT ME SPF 30 and 15 units of RECOVER ME Restorative Night Cream to female soldiers in Southern Israel. This comes to a total monetary value of $1,260.
  
• Together with Model, Actor & Activist Yaara Benbenishty @yaara, we donated 80 Deluxe Mini 123FRÉ Sets to female soldiers from the Sky Riders Unit. This comes to a total monetary value of $1,520.
• We donated 15 sets of PURIFY ME Hydrating Facial Cleanser, REVIVE ME Deep Replenishing Serum and PURIFY HANDS Hydrating Hand Gel to reservists in Northern Israel This comes to a total monetary value of $1,545.
• We donated 140 units of PURIFY HANDS Hydrating Hand Gel to IDF soldiers. This comes to a total monetary value of $2,660.
• On Monday, December 11th, our team visited Kibbutz Givat Haim Ihud. We started the day by meeting with mothers who were relocated to the Kibbutz from the north and south of the country. We began with a movement workshop and we ate sufganiot (donuts traditionally served during Hanukkah). We donated 40 sets of 100% Organic Argan Oil and HYDRATE ME + plumping peptide night mask. This comes to a total monetary value of $3760.
  
• On Wednesday, December 13th, we visited the young adult members of Kibbutz Kfar Aza.We ate sufganiot (donuts traditionally served during Hanukkah) with them and gave them 20 sets of 100% Organic Argan Oil and HYDRATE ME + plumping peptide night mask. This comes to a total monetary value of $1880.
  
• As part of a Hanukkah web campaign, we donated 382 bottles of 100% Organic Argan Oil to families displaced from the north and south of Israel. This comes to a total monetary value of $13,370.
• On January 2, 2024, we were proud to officially launch MOISTURIZE ME Ultra-Rich Repair Cream in Israel. We held an event at our office in Tel Aviv and it was very emotional. We were honored to host Raz Ben Ami who was held hostage in Gaza for 54 days. We were inspired by her hope and positivity and above all, we were thankful that she is home. We pray for the safe return of her husband Ohad Ben Ami who is still held hostage in Gaza. And we pray for the return of all the hostages still being held by Hamas. #BringThemHomeNow
  We were also thrilled to host the art event Peace of Me, as part of the launch. Together with Artist Jennifer Amouyal, we wrote and shared letters of love and resilience.
  
• On January 11, we took part in the Google Woman2Woman event in Israel to celebrate women’s strength & power. We gave all participants 100 sets of our mini must-haves (RECOVER ME, PROTECT ME, C ME) and a full size MOISTURIZE ME. This comes to a total monetary value of $9,500.
• On February 5, we donated 45 sets with a full size MOISTURIZE ME and mini deluxe REVIVE ME and PURIFY ME to the wives of IDF soldiers that are currently serving. This comes to a total monetary value of $3,015.
• On February 21, we donated 35 sets of Mini Deluxe C ME and REVIVE ME and full size MOISTURIZE ME for to a girls soccer team. This comes to a total monetary value of $3,080.
• In February, we donated 120 jars of HYDRATE ME + Plumping Peptide Night Mask together with Dikla Goren-Dekel @diklagoren and Karin Hershkovitz @karination_nyc at an amazing event in Miami to support Israel and the Israel Children’s Fund. This comes to a total monetary value of $7,080.
• On March 7, we held a Women’s Day event for the wives of reserve duty soldiers in partnership with innovative sports brand @asics who hosted us at their Tel Aviv store. We donated 50 sets of DETOX ME, REFRESH ME, Deluxe Mini RECOVER ME and Deluxe Mini PROTECT ME. This comes to a total value of $4,700.
• On March 8, we held another Women’s Day event for the wives of reserve duty soldiers and donated 120 units of RENEW ME. This comes to a total value of $9,480.
• We held an event with our partners at Mamanet and donated 500 sachets of REVIVE ME and PURIFY ME and 12 sets each containing: RENEW ME, REVIVE ME, C ME, DETOX ME, MOISTURIZE ME and HYDRATE ME +. This comes to a total value of $4,584.
• On March 28.3 we held an event together with Hila Ziv and the Jewish Federation of Eastern Connecticut in support of Israel. Blue & White collective brands ecoLove and DAFNI also participated. All donations went to support victims of sexual violence in Israel. FRÉ donated 70 bottles of RECOVER ME restorative night cream and 70 bottles of Mini Deluxe REVIVE ME with a total value of $4,060.
• Coins for Heroes: In an era where it is more important than ever to cultivate values of giving and social responsibility, together with the Simlai Foundation and the art project PEACE OF ME, we launched a unique initiative, which gives school children the opportunity to create charity boxes and to donategive using these boxes. The students will participate in a fascinating initiative and take part in an educational-practical journey over several weeks, which includes collecting small donations (shekel and agorot coins). All collected funds will be transferred in full to non-profit organizations that support soldiers, and especially those that help lone soldiers. The project distributed 5,000 charity boxes to elementary schools. The project runs from March - May 8, 2024. At this time, two non-profit organizations have been chosen to receive the donations: A Warm Home for Every Soldier and Osey Chail.